ART OFF the MAIN was launched in New York City , October 2004 and after years at the Puck Building and Metropolitan Pavilion, the fair reaches a major milestone in 2012 as it moves into Jacob Javits Center, New York’s premier exhibition space and joins American Art Marketing in presenting a trilogy of art shows under one roof.
The name of the fair, ART OFF the MAIN speaks to the fact that many of the artists showcased, in spite of highly accomplished works, are for the most part either under-represented or absent from the American mainstream.
ART OFF the MAIN is defined by both geography and culture. It is the first art fair ever to showcase the combined works from Africa, the Caribbean and Latin America- three regions which share many historical, ethnic and political experiences resulting in cultural expressions with common elements. ART OFF the MAIN widens the exposure of both emerging and contemporary art from these regions by providing an accessible venue where emerging and established galleries, arts organizations and artists can showcase their collections.
ART OFF the MAIN provides curators, critics and collectors an opportunity to view and collect some of the most exciting works being produced today- art which ranges from the intuitive to the modern, the traditional to the experimental, the realist to the surrealist, the political to the religious.
This trendsetting art fair brings an innovative approach to fine art exposition. Not only does it showcase art from regions traditionally underrepresented in expositions but unlike most other shows, it includes a biennial international juried exhibition. This juried component allows for the presentation of works of exceptional quality, unrestrained by commercial concerns. The other element of the show is a public education lecture series.
ART OFF the MAIN is produced by a team with decades of experience marketing art from Africa, the Caribbean & Latin America along with experience in marketing, public relations and finance. Our Executive Producer Loris Crawford is a visionary and innovator, who have blazed trails in the marketing of art, particularly African, Caribbean and African American.
Loris Crawford, the founder of Art Off The Main brings over twenty years experience in marketing art, access to a large collector base, community and sponsor support to the production of this extraordinary event.
Ms. Crawford is the founder of Savacou Gallery, one of the oldest galleries in the United States specializing in African, Caribbean and African-American. A much respected expert in field, she has lectured extensively on the African, African-American, Caribbean and Latin American art movements at such venues as The Museum of African Art, ArtExpo, the National Black Fine Art Show and as a college professor and has served as consultant on special art projects for major corporations including Lehman Brothers and Kraft Foods.
Among her media credits are: Art Business News, ArtSpeak, The New York Daily News, Newsday, The New York Times, The Amsterdam News and City Sun newspapers; Décor, Black Enterprise, Essence, Art Preview, Country Living and The Network Journal Magazines; WBET, New York Fox 5 Television, and WBAI, WWRL and WLIB radio.
Kraft Foods, Lehman Brothers, Colgate Palmolive, Essence Magazine, Black Enterprise Magazine, Africa America Institute, Downstate Medical Center, Bronx Psychiatric Center, National Urban League, and the Greenwich Art Worship have been among her corporate and institutional clients. Ms. Crawford’s other professional experience includes positions as an Economist and Management Analyst for the Government of Jamaica and Marketing Analysis Manager for Reader’s Digest. She is a Professor of Management at a New York area college, where she has served for over 25 years .
She holds an MBA in Marketing from Michigan State University, and a Master of Science in Finance from Iona College.
American Art Marketing an unusual, diverse art and fine craft marketing company
Founded in 1980 by Richard and Joanna Rothbard, American Art Marketing has produced numerous fine art and craft events in major venues around the country. The Rothbards, with over 30 years experience in marketing the arts, have established themselves not only as innovative show promoters but as owners of An American Craftsman Galleries, one of the most important contemporary art showcases in the country.
American Art Marketing is the only show promotion company with permanent high profile gallery locations in NYC at the Manhattan Times Square Hotel, West 55th Street, Madison Avenue, as well as in the historic district of Savannah Georgia, and Stockbridge Massachusetts. A unique feature of the American Craftsman Galleries is the combination of showcasing quality fine craft, art, sculpture, furniture with other objects. Each of these venues provides unparalleled exposure and selling opportunities for artists.
October 25 • 26 • 27
Jacob Javits Center
11th Ave. & 39th St.
New York, NY 10001
Open to the Public:
Fri. Oct. 25, 2pm - 7pm
Sat. Oct. 26, 10am - 7pm
Sun. Oct. 27, 10am - 4pm